A full-time, productive Realtor is constantly working to put transactions together for their clients. A Realtors’ time is spent working on obtaining new business, marketing listings they have, negotiating contracts, and finding suitable properties for existing buyers.
Social Media marketing has become a valuable toolbox to assist Realtors in conducting successful business. In addition to making regular marketing phone calls a Realtor now has tools such as Twitter, Facebook, LinkedIn, Blog Sites, YouTube, Ning, and a myriad list of other Social Media sites that enable Realtors to target audiences and reach more people. Doing something productive everyday to sell houses is the name of the game: prospecting for new listings; calling potential new buyers for listings; tweeting; blogging; Linking; Facebooking; YouTubing; etc.
It all starts with what I like to refer to as a landing site, i.e. a personal website or a blog site. Having one or both of those will allow the Realtor to direct web traffic back to them via the other mediums. The landing site will have all the information about the Realtor, their company, listing search capability, and other helpful links. Here is how it all comes together:
Twitter allows agents to “tweet” to their “Followers” about various real estate trends and community news. This is word of mouth marketing in the truest form! The more followers an agent has following them, the more people will be informed about the agents’ listings and be referred back to the landing site for more information!
Facebook is similar to Twitter in that you have “friends” that follow you. The Realtor has a number of options on Facebook: send out updates on properties; create a business or fan page to keep their “fans” informed about the real estate market; join groups that target specific audiences; write ads for the Facebook marketplace; post Facebook ads about listings that target specific markets; and more!
LinkedIn is another resource tool that allows Realtors to connect with many people to network with. Realtors can let their contacts know of any real estate news that may be helpful. Realtors can join various groups on LinkedIn and participate in various discussions. Realtors can let their contacts know of new listings and price changes.
Todays marketing tools are plentiful and Realtors can use these tools to target specific markets for listings as well as the Realtor’s services. The key to Social Media marketing in real estate is for the Realtor to join various sites, become active, engage others, participate in the discussions, offer helpful information, and consequently become a Trusted Agent for those various communities.
If you would like a specific targeted marketing plan for your home, please contact me at jdurso@comey.com.
[...] marketing strategies. The Internet marketing strategies of today commonly include “Social Media Marketing“. Many websites and mediums are now available to market a property to selected niches and [...]
By: Why didn’t my home sell? « John Durso's Real Estate Observations from Cincinnati on December 13, 2009
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